The basketball icon, as he cordially introduced himself in a federal courtroom on Friday, stated that his drive to win and status as a newcomer motivated his effort with 23XI Racing to “challenge” Nascar over alleged violations of antitrust rules.
Jordan shared financial and corporate details of his racing venture, saying he put in $40 million of his personal wealth into the Cup Series operation launched with business partner Curtis Polk and longtime driver Denny Hamlin.
“It fell to someone to act,” Jordan stated in the Charlotte courtroom. “I was a new person, I had no fear. I believed I could take on Nascar as a whole. I felt as far as the sport required examination from a different view.”
The heart of the case involves the expiration of a 2016 agreement where Nascar provided each team a franchise. This system mirrors other major leagues with separately owned franchises, such as the NBA’s Hornets or the NFL’s Panthers. The agreement was set to expire in 2024 when Nascar demanded teams renew their charters.
Jordan was on the witness stand for an hour and left the court to a media frenzy, with fans and media vying for a glimpse or a picture of the sports legend.
Jordan’s 23XI is at the forefront of the push along with another racing team for Nascar to change a business model Jordan contended is breaking the law to maintain excessive control.
For Jordan and and a fellow team representative, who testified before Jordan, are events from September 2024. She recounted a hectic and tense period where the sanctioning body informed teams they must sign a contract extension. The document consists of 112 pages detailing team compensation and a guaranteed entry in Nascar-sponsored races.
Jordan said that his team and its ally decided their sole viable path was to decline to sign that 112-page package and litigate the matter. The other 13 organizations agreed to the terms.
The team owners approached Nascar about possible changes or extension options. Nascar wasn’t talking, according to his testimony.
Ultimately, the resistance against what he saw as a financially unsustainable model was driven by the familiar goal for Jordan: Winning.
“Denny convinced me adding a third car improved our chances to win,” he said, sharing that he bought a third charter late in 2024 for $28 million amid the legal dispute. “So I dove in.”
Gibbs described her request for permanent charters, submitted in a written letter to Nascar. She testified the timing of the contract signing demand didn’t sit well.
She said, the team founder first attempted to call and talk Nascar out of demanding signatures, but CEO Jim France declined the request.
“Please don’t force this on us,” Gibbs recounted Joe Gibbs told Nascar’s executives. The response was, “If I wake up and I have 20 charters, I have 20. If I have 30, that’s the number.”
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Travis Waters
Travis Waters
Travis Waters
Travis Waters
Travis Waters